Web sites were designed for the large screens of our desktops and laptops. However, mobile devices, even those with large screens like an iPhone, make it very difficult to browse and surf most web sites.
Worse, some web site programming languages, including Flash, can’t be viewed on some mobile device operating systems. That means that important messaging, even navigation, may not work for many web sites.
2009 has emerged as the year of mobile awareness. We predict 2010 will be the year of mobile saturation. The introduction of the iPhone and more recently, Google’s Android operation system have created a huge surge in consumers using their cell phones to surf the web. Having a mobile optimized web site is critical as more and more consumers rely on their mobile device as their primary Internet browsing device.
